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Latest edition is public. Full archive unlocks with a paid subscription.
Edition #427
PublicThe CAC apocalypse everyone quietly saw coming
Meta CPMs just broke a 3-year trend line, a 12-line cold email outperformed a $40k brand campaign, and the one ghost-funnel metric your board missed.
4/13/2026Read
Edition #426
The attribution rebellion is here
Inside the CFO memo that froze a $12M ad budget, plus the counter-play.
4/6/2026Read
Edition #425
What the top 1% of growth teams did last month
A 7-step playbook copied from Ramp, Linear and Attio.
3/30/2026Read
Edition #424
Meta's ad stack is quietly being rewritten
What the Meta API changes mean for your next creative sprint.
3/23/2026Read
Edition #423
The new playbook for zero-click search
How to rank for answers Google never actually shows.
3/16/2026Read
Edition #422
Why email is the last honest channel
The one deliverability fix that adds 18% to pipeline.
3/9/2026Read
Edition #421
Paid social is dead — long live paid social
A brutal look at CAC trends across 210 DTC brands.
3/2/2026Read
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