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addigest // edition_427.html
// latest edition
Meta CPMs just broke a 3-year trend line, a 12-line cold email outperformed a $40k brand campaign, and the one ghost-funnel metric your board missed.
This week in marketing
Meta CPMs broke a 3-year pattern last week
This week in marketing
Google silently shipped a new Performance Max diagnostic
Tactic of the week
The 12-line cold email that outperformed a $40k brand play
// 01 · latest edition
Edition 427 · sent to 52,817 operators
Meta CPMs just broke a 3-year trend line, a 12-line cold email outperformed a $40k brand campaign, and the one ghost-funnel metric your board missed.
Subscribe to read the rest// This week in marketing
For the first time since Q2 2022, blended Meta CPMs are declining mid-quarter. Advertisers report softening auction pressure across DTC and finance verticals. We dug into 18 MMP dashboards — here is where the money actually moved.
// This week in marketing
A hidden tab inside the PMax report now surfaces audience overlap from YouTube placements. Early numbers suggest 23% of PMax conversions are being double-counted against brand search.
// Tactic of the week
One B2B SaaS operator replaced an entire paid LinkedIn program with a 12-line handwritten outbound sequence. Open rate 74%, reply rate 19%, pipeline $2.1M in 90 days. We broke down every line, every trigger, every CTA.
// Tool spotlight
Finch blends causal inference with last-click in a single dashboard. It is the first attribution product we have seen that survives a full audit from both finance and growth. $49/mo — absurdly underpriced.
// 02 · format
// section_news
The most important stories shaping growth this cycle.
// section_tactic
A battle-tested play you can ship tomorrow morning.
// section_tool
One operator-grade tool we quietly became obsessed with.
// section_stat
The single number your leadership deck has been missing.
// 03 · free preview
Tactic of the week · unlocked preview
One B2B SaaS operator replaced an entire paid LinkedIn program with a 12-line handwritten outbound sequence. Open rate 74%, reply rate 19%, pipeline $2.1M in 90 days. We broke down every line, every trigger, every CTA.
// 04 · audience
The desk ships for operators, not theorists. If you own a CAC target, a pipeline number, or a P&L with marketing on it — this feed is calibrated for you.
Growth marketers
CMOs
Founders
Agency owners
Performance ops
Brand leaders
// 05 · word on the desk
“Addigest is the only newsletter I open before my inbox. It is Bloomberg Terminal energy for paid media operators.”
Mira Alvarez
VP Growth · Lattice
“I have cancelled eleven subscriptions because of Addigest. Same signal, zero noise, no think-piece filler.”
Dev Patel
CMO · Northbeam
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Priya Chen
Founder · Outlier Labs
“My team reads Addigest at 6:45 AM. By 9 AM we have already shipped two tests from it. That is the loop we wanted.”
Harold Okafor
Head of Performance · Revel Agency
// 06 · pricing
Addigest is paid-only so our editors never chase ads or engagement bait. You pay for signal. That is the whole deal.
// plan.monthly
Billed monthly. Cancel anytime.
// plan.annual
Billed annually. Two months free.
= $6.67 / month
// 07 · archive
#426
Inside the CFO memo that froze a $12M ad budget, plus the counter-play.
#425
A 7-step playbook copied from Ramp, Linear and Attio.
#424
What the Meta API changes mean for your next creative sprint.
#423
How to rank for answers Google never actually shows.
#422
The one deliverability fix that adds 18% to pipeline.
#421
A brutal look at CAC trends across 210 DTC brands.
// 08 · questions
Two editions per week. Each issue contains five tightly-edited sections: marketing news, a tactic you can ship today, one tool we vetted, a data stat, and a hand-picked sponsor. Twenty minutes of reading, zero filler.
Growth marketers, CMOs, agency owners, performance operators and founders who run marketing. If you own a CAC target or a pipeline number, this is your feed.
No. Addigest is paid-only so our editors never chase ads or engagement bait. You pay for signal. That is the deal.
Yes. Monthly plans cancel instantly from your dashboard. Annual plans renew yearly and can be cancelled before the next renewal.
Never. No data sales, no cross-selling, no tracking pixels in our emails. We built Addigest the way we always wanted a newsletter to be built.
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