Edition #427
Meta CPMs just broke a 3-year trend line, a 12-line cold email outperformed a $40k brand campaign, and the one ghost-funnel metric your board missed.
4/13/2026 · 52,817 operators
// This week in marketing
For the first time since Q2 2022, blended Meta CPMs are declining mid-quarter. Advertisers report softening auction pressure across DTC and finance verticals. We dug into 18 MMP dashboards — here is where the money actually moved.
A hidden tab inside the PMax report now surfaces audience overlap from YouTube placements. Early numbers suggest 23% of PMax conversions are being double-counted against brand search.
// Tactic of the week
One B2B SaaS operator replaced an entire paid LinkedIn program with a 12-line handwritten outbound sequence. Open rate 74%, reply rate 19%, pipeline $2.1M in 90 days. We broke down every line, every trigger, every CTA.
// Tool spotlight
Finch blends causal inference with last-click in a single dashboard. It is the first attribution product we have seen that survives a full audit from both finance and growth. $49/mo — absurdly underpriced.
// Stat worth knowing
Forrester buyer behavior data shows the research-to-shortlist window collapsed from 14 weeks to 6. If your content is not indexed inside that window, you are not in the deal.
// From our sponsors
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